In this article featured in Government Video I discuss how I implemented the video production workflow at Trinity University.
With the majority of Taylor’s work revolving around advertising and commercial productions, he is tasked with delivering a professional product on a budget.
“We don’t have the budget for large scale commercial productions, but we still want the content to be professional, otherwise it won’t attract new students,” he said. “We solved this by using Blackmagic Design and partnering with PBS, which is a way to advertise and compete with the big Ivy League schools. Trinity is a smaller college, and the PBS campaigns allow us to reach a greater audience and share the university’s story.”